Over the past few years we’ve gradually learned more about Sir Richard Branson’s Virgin Galactic project and we now know that Grey Goose has jumped on board as a partner for Branson’s galactic endeavor. I know what you’re thinking, “Vodka and space? I’m not sure if that’s the smartest combo.” But I can assure you that Grey Goose’s partnership with Virgin Galactic goes far beyond in-flight cocktails.

According to a press release, “Grey Goose will bring this space journey to life through a range of out-of-this-world experiences, exclusive content and a series of limited edition promotions.” And yes, Grey Goose will be sipped by those taking part in Virgin Galactic’s commercial space flights. Likely some time before their galactic journey though. I personally have no fear of heights/planes, but I think I’d need quite a few Grey Goose signature cocktails if I was to ever take a flight to space.

“This is a marriage of two brands who share values and a true sense that if you can imagine it, it can be done. Not only do we both follow the same long-term vision that the extraordinary can be achieved from acting on your beliefs, but we also look forward to celebrating this iconic cultural moment in time with those on the ground,” said Grey Goose creator, François Thibault.

Virgin Galactic is expected to launch its first commercial space flight in 2015.

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