Goodbye, Claire Forlani. Hello, The Baron. Oh, and hello controversy too. Yep, it appears that Dewar’s has released a new commercial and it’s already drawing a great deal of criticism. In Dewar’s commercial, titled “Meet The Baron,” a man and his trusted sidekick are seen dodging a number of ill occurrences during their time spent together. At one point in the commercial the narrator goes on to commend The Baron as he states, “He wouldn’t just take a bullet for ya, he’d be the one throwing himself on the explosives.” As the narrator reads that particular line, a full-figured woman appears in the shot and is immediately met by The Baron who seems to “take a bullet for” his companion by entertaining this woman.
I’m sure men, likely Dewar’s target audience, found the commercial absolutely hilarious mildly funny. But as a woman who’s far from a size two I can see where some may find the commercial offensive. It pokes fun of full-size women and I’m pretty sure that cornball tactic was relegated to D-list comedians and not spirits brands…guess not.
I’m not sure if it’s her bold Scottish accent or the fact that she’s able to make the twisting open of a bottle of whisky sound a lot like the breaking of bones, but the woman featured in Dewar’s Scotch Whisky’s latest commercials seems to be one bad mama jama. While writing this little blurb I was of course doing some research to find out who exactly the actress featured in Dewar’s various commercials is and all Google-assisted clues have led me to British actress Claire Forlani. Here’s the link to her IMDB page if you want the 4-1-1 on our leading lady. I have to admit that I am a little disappointed to find out that that “bold Scottish accent” I mentioned earlier isn’t as genuine as I had imagined, but regardless it’s still an interesting ad campaign on behalf of Dewar’s.