Boxer Manny Pacquiao is just one of several celebrities Hennessy has tapped for their new “Wild Rabbit” campaign. Pacquiao recently appeared in this commercial for Hennessy which concludes with a quote from the boxer that reads, “Fighting the fights that really matter. That’s my Wild Rabbit.”
In a nutshell it seems like the “Wild Rabbit” is something that pushes you to pursue your dreams, but if you’re looking for a more in-depth explanation of the “Wild Rabbit” here’s a detailed description found on the Hennessy Wild Rabbit site.
“In Cognac, France, where Hennessy is made, rabbits run wild. But the intriguing animals are rarely seen.
Over time, people invented tales about them; Tales about a creature that lives in people’s minds.
This elusive Wild Rabbit, is thought to drive people from one success to another.
For 250 years Hennessy’s Wild Rabbit has been to build on our expertise and push our world class cognac ever closer to perfection. Constantly chasing. Never stopping. Never settling.”
You know I have to ask…what’s your Wild Rabbit?
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