Lushworthy News: Cruzan Rum Enters The Horchata & Rum Market With Their New Cruzan Velvet Cinn

The Lushworthy combination that is horchata and rum is one that’s a little hard to get your hands on here in the states. The drink is quite common in Latin America, but with the introduction of Cruzan Rum’s Cruzan Velvet Cinn you’ll soon be able to get your horchata and rum fix right at home. Announced at the top of the month, Cruzan Velvet Cinn is made using Cruzan Rum and sweet dairy cream and boasts a smooth cinnamon flavor.

“As rum horchatas gain in popularity and presence, Cruzan Rum saw the opportunity in the marketplace to develop a premium rum horchata option. Velvet Cinn makes an excellent addition to our exceptional portfolio and fills a need in the marketplace for a premium cream rum liqueur,” said Nabil Wanna, Senior Brand Manager of Rum at Beam Inc. “It fits right in with our expansion of flavors and provides rum horchata lovers with a high-quality alternative.”

I’m sure Cruzan Velvet Cinn is very much enjoyable on its own, but if you plan on getting your mix on with Cruzan Rum’s latest addition, I’ll be posting a couple of drink recipes in the next week so stay tuned.

And for those hoping to snag a bottle, you can expect to pay about $19.99 for a 750ml bottle of Cruzan Velvet Cinn.

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