Lushworthy News: Hennessy Introduces New Hennessy Luminous, Light Up Bottle

Earlier today, industry tastemaker/blogger Karen Civil revealed via Instagram what appears to be one of Hennessy’s first ever light up bottles. Maybe I have a bad case of the Monday’s, but it definitely took me at least 7.5 seconds to discover what the light up part of the bottle is, and it is in fact the “Hennessy” letters that light up (duh!). At first the letters seemed overly fluorescent, but they are in fact illuminated. If you look closely at the picture of the bottle, you’ll notice that the Hennessy label does stick out a bit. I’m sure this is to hold batteries or whatever powers those gloriously illuminated letters.

I’m not sure if what’s being dubbed the H

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