I’ve got to hand it to Hennessy their “Wild Rabbit” campaign looks great aesthetically. Shortly after boxer Manny Pacquiao’s “Wild Rabbit” campaign hit both the internet and television it looks like singer Erykah Badu is next up with her campaign for “Wild Rabbit” and Hennessy. For the campaign Badu described her “Wild Rabbit” as “Bringing new things into the world by following my heart.” And in her ad the singer is pictured in black and white sporting a voluminous, curly fro and next to her is the shadow of a rabbit.
While I’m really impressed with the look of Erykah Badu’s “Wild Rabbit” campaign someone on Twitter brought up something that I found to be a bit interesting. Take a look at the Tweet…
Yes, Erykah Badu is in fact vegan and one of the cocktails listed under the “Music Icon” recipes list on the Never Stop Never Settle site is made using egg white. I don’t think this is a huge deal, but it definitely affects the genuineness of the campaign in my opinion.
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