Following the announcement that Ciroc, Crown Royal, and a handful of other brands were partnering with the NBA, Crown Royal was of course highly present at NBA All-Star Weekend last week. The brand even hosted their own Crown Royal XO whisky tasting at New Orleans’ Metropolitan Night Club.
The intimate event was attended by the likes of Julius “Dr. J” Erving, who starred in that really fly Crown Royal commercial last year, actor/television personality Terrence J, “Inside The NBA” analyst Kenny Smith, and more. Those present at the tasting were able to sample Crown’s latest premium blend, which is finished in cognac casks from the French Limousin Forest. Fancy, right? Check out a few flicks from the whisky-centric shindig below.
Photos courtesy of Jack Dempsey/Invision for Crown Royal/AP.
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