With their Red Star Access tour featuring rappers Kanye West, Pusha T, and CyHi The Prynce plus their latest collab with New Era, Heineken is really becoming the cool kid in town when it comes to the world of booze. Usually the worlds of beer and fashion don’t mesh too well, but Heineken and New Era have pulled off it off with their “The Blackout” cap. The cap flaunts a clean “black on black” look and features the Heineken seal. I have to admit that I’m a little surprised that Heineken didn’t incorporate their signature Red Star anywhere on the cap. I’m impressed with the cap, but what really sold me is the amazing case it comes in. I have to give Heineken their props for getting all chic on us.
Tags: Heineken, New Era