Lushworthy Pics: Sneak Peak At Belvedere Vodka Red

13 Jul

While browsing through Twitter I came across this sneak peak of the special edition Belvedere Vodka Red. It’s expected to be released some time in September and from the looks of the picture it’ll be the latest product to be added to the (RED) campaign. For those of you who aren’t familiar with (RED) their campaign uses various products to raise “awareness around HIV/AIDS and [emphasize] the need for consumers to unite in support of programs to curb the AIDS epidemic.” 50 percent of the proceeds from Belvedere Vodka Red will go directly to the global fund.

Tags: Belvedere Vodka, RED Campaign