Nas Archives – LUSHWORTHY

New York City wordsmith Nas has a lot to celebrate this month. He served as one of the headliners at the Coachella arts and music festival over the weekend. This month marks 20 years since he released his classic debut, Illmatic. (All you need to do is peep this IG pic to understand my excitement about that feat) And lastly, the rapper’s Time Is Illmatic documentary will open this week at the Tribeca Film Festival. And to celebrate all of Nas’ accomplishments, Hennessy V.S held an intimate brunch at Ingleside Inn in Palm Springs, California on Sunday (April 13).

Among those in attendance at Hennessy and Nas’ boozy brunch (because booze and brunch go together like Jay and Bey) were actors Lance Gross and Damon Wayans, and So So Def’s own Jermaine Dupri. During the brunch, guests sipped on a bevy of Hennessy cocktails including the “Desert Cooler” while noshing on waffles poolside. Okay, I actually have no idea what they ate, but I think it’s safe to say that waffles were included in the mix.

You can check out a few pics from the event below, courtesy of Hennessy V.S.

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On top of festival performances from acts like Wu-Tang Clan and Janelle Monae, attendee’s at the annual Coachella Valley Music and Arts Festival were also treated to a handful of exclusive events last weekend. Among those events was the Hennessy V.S. DETAILS @ Midnight Party, an exclusive shindig that took place at a private home in Bermuda Dunes, Indio.

Hosted by noted rapper and Hennessy spokesperson Nas, the event featured plenty of Hennessy cocktails, digital graffiti stations, and even Native American Tipi’s. People sure like to break out the tents at these outdoor festivals. And with “Hennessy V.S Big Apple” and “Hennessy V.S White Peach Citrus Sangria” cocktails in hand guests were of course treated to a quick performance from the Queensbridge rapper. Other notable guests at the Hennessy V.S. DETAILS @ Midnight Party included  Elizabeth Olsen, stylist Karreuche, and Rumer Willis.

Pictures courtesy of Alexandra Wyman – AP Wire/Invision Agency and Kirill Was Here.

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Both the Hip-Hop and liquor worlds were buzzing this week at the latest news from France-based cognac house Hennessy. Earlier in the week, the liquor heavyweight announced that rapper Nas would serve as the spokesperson for the brand’s 2013 “Wild Rabbit” campaign.  “Announcing our #WildRabbit #icon for 2013! — @Nas aka Nas Escobar aka #NastyNas — we’re proud and excited #LifeIsGood,” read a Tweet made from Hennessy’s official Twitter account on Tuesday (November 20).

The campaign launched earlier in the year with help from singer Erykah Badu and boxer Manny Pacquiáo and was created to showcase what drives people to pursue their passions. It’s unclear if Hennessy will bring on any other entertainers for their 2013 “Wild Rabbit” campaign, but we’re very much looking forward to seeing what rabbit they’ll pull out of their hats with this one.