Nearly 25 years after Snoop Dogg dropped his classic record, “Gin And Juice,” the rapper has been brought on to creatively oversee a new Gin & Juice campaign from Tanqueray Gin. I’m not gonna lie, this campaign is giving me life. As part of the newly-announced campaign, Snoop will help in developing signature cocktails, exclusive Tanqueray events, and more.
“When I wrote ‘Gin & Juice’ it was about good feelings and real experiences; it just naturally became a global anthem,” Snoop Dogg said in a statement. “Tanqueray’s creative approach to representing ‘Gin & Juice’ as the drink I’m known for is authentic and it’s always been what we enjoy, so I whipped up a cool cocktail which I call the ‘Laid Back’ which y’all gotta try out.”
Who knew Snoop was a mixologist at heart? His “Laid Back” cocktail actually looks really tasty. It’s definitely a more adult version of the gin and juice cocktail, which typically calls for OJ.
You can find the recipe for the “Laid Back,” below. Cheers!
Tanqueray No. TEN ‘Laid Back’ by Snoop Dogg
1 oz. Tanqueray No. TEN 1 oz. Cîroc Apple 2 oz. Fresh Pineapple Juice
Splash Club Soda