The Southern Comfort Guy Trades Whisky For Weather On

Ever since Southern Comfort launched their “Whatever’s Comfortable” campaign last year, the world has slowly found themselves falling in love with the campaign’s Speedo-sporting, whisky-sipping protagonist. Known simply as the “Southern Comfort guy,” our mystery man has done a commendable job of bringing attention to a campaign that “was created to celebrate and inspire the awesome attitude of people who are completely comfortable with themselves.” It’s unclear if there will be any new commercials featuring the Southern Comfort guy, but in the meantime Southern Comfort has created a Website where you can get your SoCo dude fix while also catching up on your local weather.

The site is dubbed and all you have to do is enter your location and you’ll be brought to a video that pictures the Southern Comfort guy enduring (or enjoying) whatever your local weather happens to be. For example, you’d likely get a video similar to the one below if you reside in a city where it’s pretty damn hot at the moment.